Google Adwords

Google Adwords™ are an important and effective tool for advertising on the internet. Dr Vicky Swift of Westover Computing Ltd is a Google Adwords Professional. This qualification means that she is recognized by Google as being proficient in running Google Adword Campaigns.

If you are thinking of using Google Adwords to advertise online we can set up your campaign for you, help identify your keyword phrases, write your adwords, create landing pages and monitor your return on investment.

We also offer training to enable you to manage your own campaigns.

Below is a brief introduction to Adwords, please contact us for more information about any aspect of your campaign.

Introduction to Google Adwords

With Google AdWords™, you’ll be able to reach your customers at the precise moment they’re looking for your products or services.

When users search on Google, they’re demonstrating which products they’re interested in.

No company can buy placement on Google’s ‘natural’ search results, however, AdWords allow companies to place adverts next to Google’s ‘natural’ results.

Adwords appear next to the natural results based on keyword selection.

Adwords are charged on a ‘cost per click’ basis (CPC), so there is only a charge when a customer clicks on the advert and goes to your website.  In Summary:

No minimum spend You choose your own maximum daily spending limit (daily budget) Choose how much you want to spend per click for every keyword Ad position is based on maximum cost per click and ad performance Pay Google for users who click on your ad

With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.

This is a brief introduction to Adwords, if you would like more information on how Adwords could help your business please contact us.